In a pessimistic sort of way, all art is a vanity project. Even the most noble endeavors are self-serving – the most disciplined writers, photographers, or sculptors create their piece because, ultimately, they think their creation is worth seeing. This is best illustrated in the social media age by TikTok dancers – in a sea of other content creators, they’ve got the audacity to think “I just killed that dance – better show it off to the world.” Rise n’ Grind, baby.
Not that long ago, I ran a blog. And this blog was strong. There were readers, man. It still exists out in some dark corner of the internet! But I let it taper off because one day I just…outgrew it. I looked in the mirror and thought “this is lame, and besides, who gives a shit what I’ve got to say?” And the blog fell silent.
It’s easy – natural, maybe – to feel crushed by the ocean of content that’s out there these days. For every content creator that goes viral or signs a development deal with with an agency, there are literally thousands more that languish unknown, wondering whether their content is worth creating anymore. Sucks, man. But I think i’ve cracked the code.
The key to being passionate about creating stuff is to enjoy the process. The goal isn’t to get discovered, or to go viral, or to make money – it’s to just do what you love. If you like the process of of making, then just do it. I think for too long I’ve been preoccupied with the “why bother” and I forgot about the fact that I liked doing it.
With this in mind, welcome to Nerd Nexus.
There is strength in numbers, and maybe if my last project was less about me and more about, ya know, other stuff and other people, it may have lasted. But it wasn’t, so it didn’t. With Nerd Nexus, we’re going in a different direction. We have a rowdy crowd of internet rascals that are semi-dedicated to putting their idiotic thoughts out there for the world to see, and we’re going to make fools of ourselves with reckless abandon. You’ll find our content in the form of the written word, video content, social media shenanigans, and of course, podcasts. SMASH THAT SUBSCRIBE BUTTON!
There’s a unique kind of freedom in creating stuff without any idea of where it will go – it’s a leap of faith, but strangely, it’s also its own safety net. With no clue where you’re going, your only choice is to worry more about the experience than the outcome. The means, rather than the end. You just put the blindfold on, pull your pants down, and jump.
In the greatest movie of all time, No Country For Old Men (also an incredible novel by America’s greatest living author, Cormac McCarthy), Ed Tom Bell (Tommy Lee Jones) goes out to the countryside to visit his Uncle Ellis. Ellis, played with humbled aplomb by ubiquitous character actor Barry Corbin, gives Ed Tom some advice about his newfound fatalism. “What you got ain’t nothin’ new. This country’s hard on people. You can’t stop what’s coming. It ain’t all waitin’ on you. That’s vanity.” My interpretation of this dialogue is that we’re all dead anyway, so why obsess over your own mortality? Obsessing won’t stop the slow march of time or the grim reaper’s footsteps – you can stare into the mirror late at night, or live in a fantasy world in your head, drink yourself stupid, or roll around in bed with anxiety about your place in the grand scheme of things, or…you can just go keep busy and bide your time.
Maybe another movie quote sums it up best:
So anyway, here’s Nerd Nexus. Is it a vanity project? Sure. Should you care what we say? Your call. Will our journalistic integrity become compromised? Surely. What will be the most important part of this journey? The friends we make along the way.